Product

In July, we introduced our new solution, no-code payment links, which not only benefits merchants but their customers too. Vyne’s no-code payment links provide all the benefits of Open Banking powered account-to-account payments such as fairer fees, instant settlement, fraud resilience and cardless payment experiences, without the hassle of an integration. Your business can start taking Open Banking powered payments within hours. 

 is an off-the-shelf solution. With admin, viewer and standard users, you can arm your team with the portal they need to manage and boost payment conversion, while reducing costs and offering customers a quicker, easier and more secure way to pay.  

From within the portal, users can automatically send payment request emails or create payment links to add into existing communications.

How to send personalised payment request emails

It’s easy to create and send payment links through personalised automated emails in just a few simple steps. 

The automated payment request emails have been designed to build trust and encourage payments. Every email includes: 

How to create custom payment links to share in existing communications 

If your team has existing email templates for payment requests or if you’d like to add payment links to invoices, you can generate payment links through Vyne no-code payment links to add to your existing comms. Simply enter the payment information and click ‘Create payment link’. This link can then be copied and pasted into your existing emails or SMS.

Easy payment management and reconciliation 

You and your team can easily manage payments from within the no-code payment links portal. With partial or full refunds, real-time payment status’ and the ability to resend payment links to outstanding amounts with the click of a button. Users can also download reports for ease of reconciliation. 

Now you know about the portal, what about the customer payment journey? 

Making a payment with Vyne is quick, easy and cardless. The no-code payment link consumer journey includes the award-winning Vyne Pay with bank 

where customers can complete payments in as little as three taps through their own banking app. Here’s how it works: 

The industry breakdown: How no-code payment links benefit your business…

- Remove the need for high-cost card payments by sending quick, easy payment links directly to customers' inboxes ideal for deposits and aftersales. Encourage payments ahead of time to boost efficiency in dealership.

 - Taking card payments over the phone opens your business and customers up to fraud. No-code payment links allow your travel agency to complete bookings with secure, cardless payments which settle instantly at a fraction of the cost of card payments. So you can be sure the person is who they say they are.

 - Remove the need to ask for card details over the phone and combat chargebacks. Provide customers with an easy, secure payment link and make reconciliation a breeze while reducing transaction fees.

 - Offer customers a more secure way to book rooms and enable your reservations teams to offer instant refunds. Easily identify when to release rooms with bespoke booking references and reconciliation.

High-value retail such as white goods, furniture and electronics 

- Optimise your fulfilment cycle by converting more customers with seamless payment experiences while reducing costs and boosting cashflow with instant settlement.

No integrations, no time to waste. Start sending flexible, fast, low-cost payment links. Click the button below to book a demo with our sales team.

Your guide to no-code payment links

Send flexible, fast, low-cost payment links with no integration needed.

New feature

When consumers click a payment link, they will land on the new enhanced consumer checkout. This landing page provides simple, bitesize information on Vyne and walks the customer through how to complete a payment. In order to build trust, reassurance and boost conversion, the following information has been added to the landing page:

How does enhanced consumer checkout boost conversion? 

We ran extensive consumer testing to better understand needs and pain points when making a payment, specifically through payment links. We ran multivariate testing and presented the users with four variations of a payment link consumer journey. The aim was to gain insight into how consumers understand and trust payment methods, and validate if more guidance on the payment journey will improve confidence, and therefore conversion. Our user testing revealed these key insights:

Consumers felt more confident and trusting of a payment method when they were provided with information to help them understand who Vyne is. We found that consumers would look for indicators of security, like being FCA regulated, and seek confidence and validity that the payment is safe to continue with the journey. When consumers were taken directly to a payment summary page with only the payment value, payee name and reference, they felt poorly informed and wanted to know more about the payment method.

Our enhanced consumer checkout reassures by providing a clear understanding of who Vyne is and how the payment process works, whilst addressing any concerns the consumer might have regarding security and the payment process. Consumers stated that they felt the enhanced journey gave them the right information without making the process feel too long. By ensuring transparency, Vyne can successfully build trust with consumers, encouraging them to proceed with the payment journey.

As payment links are often used to make payments remotely, a key step in the payment process is to reassure the consumer that they’ve landed on the correct page. Reassurance is essential especially when a user isn’t familiar with the payment method. It also not uncommon for merchants to have differing company and trading names appearing as payees, which can cause both confusion and uncertainty for a consumer.

Not only have we enhanced the consumer payment process with the addition of a trust building landing page, but we have also introduced the concept of aliases. This feature allows merchants to specify a friendly name that resonates with consumers for instant recognition and continuity.

Typically, higher value payments, equal lengthier payment journeys. Our testing revealed that consumers want the payment process to match the value of the transaction, and don't feel that the process takes too long when they get the right amount of information.

Although the enhanced checkout includes a payment flow to increase confidence, especially for high value payments, the majority of users stated the enhanced consumer checkout was easy to use and they recall having gone through three, simple steps.

Users felt rushed when there was no information about the payment method and stated that they would leave the payment journey to learn more. This can increase payment abandonment and consumers don't receive the seamless payment experience they demand. 

The enhanced consumer checkout not only includes messaging to explain how the payment process works but also outlines the benefits of Vyne as consumers said that “getting your money back instantly if you’re refunded is reassuring and is useful to include”.

Merchants that are already using our enhanced consumer checkout in their payment link journeys have seen an increase in payment conversion of 26%.

Why add the enhanced consumer checkout to your payment journey?

The new product feature is optional but here’s why we think merchants and their customers will benefit from turning it on.

The aim of the enhanced consumer checkout is to reduce payment link abandonment and put customers' minds at ease by providing the details they need to convert, so there’s no need for them to leave the checkout process to conduct their own research. This not only boosts conversion but it also creates a frictionless payment experience as they’re given all the information they need in one place.

It's quick and easy to add the enhanced consumer checkout to your business. If you're an existing customer, reach out to your Customer Success team to turn the feature on. If you're not an existing customer, click the button below to set up a demo with our sales team. 

Introducing enhanced consumer checkout

We’re excited to announce a new product enhancement that's been designed to get the most from Vyne payment links. Introducing the enhanced consumer checkout. 

Automotive

It’s no secret that dealers fork out huge percentage fees to take customer card payments. High value payments equal high fees. But what if there was another way? 

Introducing a new, alternative payment method for automotive dealers, Open Banking. With Open Banking dealers can bypass the card networks entirely, meaning transaction costs are dramatically reduced. 

How exactly does Open Banking help dealers reduce costs?

Traditional payment solutions often come with high costs, such as 1.5% - 3.5% fees on card transactions. For a typical car purchase this is hundreds of pounds in lost revenue. Then, there’s the hidden cost of manual bank transfers, which can be riddled with human error, often resulting in misplaced money and lost sales. 

Open Banking powered account-to-account payments allow dealers to avoid high-cost card fees and error-ridden manual bank transfers, as the payment goes from the customer's bank account to the dealer’s account within seconds, bypassing the need for a card payment or manual bank transfer, resulting in huge savings. 

Pendragon, for example, save 73% on transaction fees

Card payments unfortunately come with the risk of fraud, and with the UK labelled as the ‘

’, dealers need to be doing all they can to eliminate the chance of losing stock to a fraudulent customer. Manual bank transfers require online banking or mobile banking, and whilst they are secure to set up, they can often open up the possibility of incorrect and missent payments through manual input errors.

Open Banking payments require biometric authentication, such as faceID or fingerprint, and bank-level security within a customer’s banking app, making it significantly harder to commit fraud. This gives dealers the confidence that the customer is who they say they are, reducing the risk of fraud, human error, chargebacks and the costs associated with lost stock.

Add Open Banking to your dealership with Vyne Pay with bank 

We’ve worked hard to build the most intuitive and easy to use Open Banking powered account-to-account payment solution. Vyne Pay with bank enables dealers to offer fast, seamless and secure payment experiences while reducing costs and boosting cash flow.

With cost-saving at the forefront of everyone’s mind, we’re thrilled that we've helped leading automotive retailer, Pendragon, to save 73% on transaction fees verses card. Martin Dobson, UK Divisional Finance Director at Pendragon: “We’re saving 73% on transaction fees with Vyne. This enables us to retain cost allowing us to continue to invest in innovation through digital, omnichannel experiences.”

Saving on transaction fees isn’t the only pain point Vyne aims to tackle, which is why we’ve recently launched a new solution; 

, allowing dealers to send flexible, fast, low-cost payment links with no integration needed. This solution removes the need to take high-cost card payments with manual bank transfer, by instead sending quick, easy payment links directly to customers' inboxes. Not only do payment links increase security with direct account-to-account payments, but they also boost cashflow through instant settlement.

Ready to streamline your customer experience while reducing costs?

We’re continuously expanding our relationships in the automotive industry to make it easy for dealerships to add Pay with bank to their existing DMS, website platforms or through no-code payment solutions. Get in touch today to set-up a demo call with our sales team. 

The new, alternative payment method for automotive dealers

Cutting costs has never been more important. Automotive dealerships are searching for ways to boost cash flow and reduce overheads as the industry continues to recover from supply chain issues but inflation and a competitive market are making it tricky to make any gains.

Announcement

, the specialist Open Banking powered account-to-account payments platform, today announced the launch of a no-code payment links product, allowing merchants to send flexible, fast, low-cost payment links with no integration needed.

The no-code payment links solution enables merchants to collect payments by automatically generating and sending payment link emails through an easy to use portal, or through custom URLs which can be added to the merchants’ existing communications. No-code payment links makes it easy for merchants to manage payments with instant refunds which can be initiated from a click of the button in the portal, and simple reconciliation with downloadable reports and bespoke transaction references. Merchants also benefit from Vyne’s award-winning checkout experience, as customers can make and complete payments in as little as three taps through their own mobile banking app.

Vyne’s no-code payment links enable businesses across a variety of industries to streamline how they’re collecting payments. Merchants that traditionally take payments over the phone such as travel agents or hospitality, can offer customers a more secure, easy way to pay, removing the risk of chargebacks. Automotive dealerships can offer customers the ability to pay deposits or after sales services before they arrive to pick up their car. While builders merchants can add payment links to invoices and remove the need for over the phone or manual bank transfer payments.   

 comments: “One of the biggest challenges for merchants today is how to take advantage of new, easier ways to get paid. Our no-code payment links product unlocks the true simplicity of Open Banking with an off-the-shelf solution, enabling merchants to get set-up and requesting payments within a matter of hours. Along with our automated onboarding journey and optimised checkout, our no-integration solution helps take the complexity out of getting paid.”

Consumers can benefit from the speed and ease of the simple checkout process, as they’re provided with a payment link allowing them to complete payment directly from their inbox, no matter where they are, boosting payment conversion and streamlining merchant cash flow with instant settlement.

, adds: “Integrations often involve time, money and operational effort, so our no-code payment links solution is a perfect fit for those merchants seeking a simple, cost-saving payment method without investing time into integrating. As well as saving on integration, merchants can benefit from reduced fraud and chargebacks, and PCI DSS compliance requirements, As payment links eliminate the need to take card payments over the phone and bypass high-cost card fees so that merchants can retain more of their hard-earned revenue.”

To learn more about no-code payment links, please visit: 

https://www.payvyne.com/products/payment-links

Vyne launches Open Banking powered no-code payment link solution

Vyne’s no-code payment links solution enables merchants to receive customer payments via Open Banking powered account-to-account payment links. Merchants in automotive, travel, builders merchants, hospitality and high-value retail can easily manage refunds and reconciliation while eliminating high-cost card fees resulting in substantial savings.

Partnerships

At Vyne, we pride ourselves on the great partnerships we’ve built over the years, which is why we’re launching our new series; Partner Spotlight, where we’ll showcase our partners and what they do, why they chose to partner with Vyne and plenty more.

In September 2022, Vyne partnered with leading global dealer management system Pinewood, to provide their dealers with an instant payment addition to their digital omnichannel offering. The partnership continues to drive Open Banking adoption in the automotive sector by giving car buyers a new payment option, Vyne Pay with bank.

Please explain Pinewood, who you are and what you do.

We are the creators of Pinewood DMS – the cloud-hosted dealer management system, trusted by dealers and original equipment manufacturers (OEMs) across the globe. Pinewood DMS and our range of integrated apps support dealer groups to digitalise processes and deliver the ultimate omnichannel experience to car buyers. Every module of our system is interlinked – connecting every user, department, and branch. From sales to service to parts and more, the DMS is a complete solution for dealers and groups of all sizes.

How are dealerships approaching changing consumer buying demand?

The offer of multiple payment options is standard across retail, and most dealerships are now beginning to move towards this. Digital tools began to move forward before the pandemic including digital signatures, online bookings and purchasing however, the demand heightened once dealers realised that they needed to be more flexible with their services. Vyne’s Open Banking powered account-to-account payments provide the flexibility and choice that sales and service customers are expecting when visiting a dealership.

What approach are dealerships taking to omnichannel experiences?

Dealerships are looking to align their online and instore offering and Pinewood DMS provides a seamless way to do so. Our partnership with Vyne provides secure payments, automatically reconciled in the DMS, and attached to the customer record – providing transparency and extra security for dealers and their customers.

What was the key factor(s) in your decision to partner with Vyne? 

We’re always looking to keep costs low and maintain a high level of security for our customers, so when looking for payment options, the ease of use and cost savings were some of the key factors for choosing Vyne as a partner. Most account-to-account transactions cost less for dealers compared to standard debit or credit card processing. It also provides a much more secure environment for customers paying high values with direct payments, automatic reconciliation, and refund control.

What impact has Pay with bank had since your partnership with Vyne?

Leading automotive retailer, Pendragon, were the first dealership to go live with Vyne through the Pinewood DMS. 

Since then, Vyne has helped Pendragon save 73% on transaction fees versus card, enabling them to “retain cost” and “continue to invest in innovation through digital, omnichannel experiences.” – Martin Dobson, UK Divisional Finance Director at Pendragon.

Vyne Pay with bank also claims 67% share of wallet in Pendragon’s CarStore brand, which is “growing every month” across the entire dealership portfolio.

You can easily add Vyne into your Pinewood DMS to start saving on transaction fees. Click the button below to book a demo with your Pinewood account manager.

Stay tuned for the next in the Partner Spotlight series. In the meantime, learn more about Pinewood on their 

Partner Spotlight: Pinewood

At Vyne, we pride ourselves on the great partnerships we’ve built over the years, which is why we’re launching our new Partner Spotlight series

Case study

As the fintech and FX industry evolves so does consumer behaviour, because of this TravelFX looked to expand the payment options available so that their customers could benefit from a friction-free, cardless transaction while TravelFX benefit from reduced costs and speedy settlement. 

When evaluating Open Banking providers TravelFX needed a solution which was mature, robust and easy to integrate.  

“We needed an Open Banking solution which was established. The integration needed to be easy and the team supportive. Vyne gave us just that. We were guided through the process with dedicated Integrations, Support and Customer Success resource.” - Graham Tennant, Director at TravelFX

“It’s fundamental to our business that we’re able to resolve any payment queries in a timely manner. The support Vyne provides is great.”

55% of TravelFX customers choose to pay with Vyne Pay with bank

Not only was ease of integration key for TravelFX but the payment UX needed to be intuitive, easy and conversion boosting. 

“The Vyne Pay with bank user experience is clear and simple. Making the payment experience with TravelFX seamless.” 

“Our payment options are positioned with clarity and transparency. Because of this we see 55% of customers choosing to pay with Vyne Pay with bank. For high-value transactions, our customers see Vyne Pay with bank as the safest way to pay.”

Speed of settlement and reduced fees improves business operations

For TravelFX cash flow is crucial as they’re turning around payments within one day. 

“Fast settlement is a priority to us. With Vyne Pay with bank transactions settle within seconds, enabling us to maintain operational efficiency.” 

“The reduced transaction fees through Vyne are also a huge benefit for us. We’re able to absorb the cost so that we can continue to offer our customers the best and cheapest rates.”

TravelFX started using Vyne Pay with bank 10 months ago, initially for customers wanting to buy and sell currency. Following the success with travel money, they have since expanded to also offer Vyne Pay with bank as a payment option for International Transfers and have collaborated with Vyne to enhance their reconciliation API further strengthening their relationship.

TravelFX maintains a strong position as market leaders which will only expand as they continue to look at new technologies to create seamless experiences for FX customers. Learn more about 

Interested in adding Vyne Pay with bank to your business?

Cut down costs and boost customer experience with speedy settlement and seamless payment journeys. Click the button below to book a demo with our sales team. 

TravelFX x Vyne Pay with bank case study

TravelFX is the utopia of travel, a place where travellers can buy, sell or transfer funds at the most competitive rates. 

What is effecting after sales payment success today?

Let’s break down how Open Banking powered Pay with bank can solve each of these pain points while providing customers with a better payment experience. 

Provide customers with a quick, easy, secure way to make payments

Currently there are three preferred methods of payment for after sales; debit card, credit card and finance. But each of these payment methods add a barrier to conversion with complex account creations and manual data entry, adding unwanted friction to a customer journey.

But there’s a new way for after sales to take payments while providing customers a hassle-free experience. Open Banking powered Pay with bank.

Here’s how a Pay with bank payment journey works: 

An email or SMS will be sent to the customer through your existing DMS. Once the customer has clicked to make the payment, they’ll be presented with a list of banks. They tap their bank. Their banking app will open on their phone where they’ll log in as normal (using faceID, for example). Then they’ll see a summary of the payment amount. They confirm the payment and the funds land instantly in your account. 

For consumers this is a quick, easy payment process but it also benefits after sales.  

Here’s how Open Banking powered Pay with bank solves after sales payment pain points: 

Want to add Vyne Pay with bank to your after sales process?

We’re continuously building our relationships in the automotive industry to make it easy for you to add Pay with bank to your existing DMS or website platforms. If you’re interested in learning more about adding Vyne Pay with bank to your after sales payment process, book a demo today. 

Improving automotive after sales with alternative payments

After sales, the life and soul of the automotive industry. Without it, the industry would crash… get it? So, as a crucial part of the automotive life cycle, how can after sales streamline customer experience and improve existing operational processes while reducing costs? The answer - a new alternative payment method, Open Banking powered Pay with bank. 

Open Banking 

We’ve all been in a position where acronyms and industry jargon become overwhelming, especially when evaluating a new industry. That’s why we’ve created the Jargon Dictionary. 

The Vyne jargon-busting dictionary will help you get up to speed with everything Open Banking payments, Vyne Pay with bank and the features in our 

. You’ll be speaking the lingo in no time. 

Download a PDF version below, no strings attached. Literally. No email, no data inputs, we just want to help.  

Payment Initiation Service Provider, a company regulated by the FCA to carry out PIS operations.

Account Information Service Provider, a company regulated by the FCA to carry out AIS operations

Account Servicing Payment Service Provider, these are the Banks that have built Open Banking APIs.

Know Your Business, the process of verifying the ID of an account owner or customer. This is a legal requirement as part of AML legislation and must be carried out whenever an account is opened, for example.

Application Programming Interface. This allows two programs or apps to communicate with each other. Open Banking APIs power account-to-account payments by enabling PISPs like Vyne to talk to ASPSPs like Banks.  

 Strong Customer Authentication. This is a piece of legislation which ensures the person who’s making a payment is who they say they are through two-factor authentication. 

Sweeping is the automated bulk transfer of funds from one account to another owned by the same company. 

The term used when funds land in an account from a transaction made. 

Third Party Provider. Regulated PISPs and AISPs are referred to as TPPs. 

Variable Recurring Payments. This is a feature of Open Banking APIs which will enable the same functionality as direct debit. 

Vyne hosts a secure and frictionless checkout page to enable consumers to complete their purchase with ease. It comes complete with a seamless hand-off to a mobile device to help consumers complete payment in seconds. These pages are built and managed by us at Vyne, and you only need to link to our hosted checkout to begin taking Vyne payments.

An integration built with a partner platform which allows you to use Vyne's comprehensive open banking payment solution, from within the systems you use today.

Connect multiple applications and channels to Vyne, allowing an omni-channel solution and the ability to offer Vyne payments in app, mobile, desktop or face-to-face.

Single payments is Vyne’s core product, and allows merchants to request a payment from a consumer through Open Banking.

Get real time updates throughout the entire payment process via webhooks or our Merchant-facing portal.

Vyne provides confirmation from the bank once they have initiated the transaction.

Vyne goes beyond the standard Open Banking framework and provides you with a confirmation when funds arrive in your account, for ultimate peace-of-mind. This enables you to automate your reconciliation processes instead of having to manually check the bank account for every single payment.

Provide your customers with a secure link to let them complete payment in their own time. These links can be sent through email, SMS, in-app or shared using a QR code. 

Set a flexible payment period from 30 minutes to 31 days to allow for a range of use cases.

Request a refund by signing into your Vyne portal and initiate a refund to a consumer.

Access a view showing all funds in and out within your daily reconciliation period for each settlement account you have with Vyne, and download the report of a single day or range of days.

Access, view and download reports of all your payments including filters and custom date ranges.

A single place to manage payments, view reconciliation data, or administer your account as a merchant or partner of Vyne.

Add all your business users to your portal and control what they can see and do with 3 permission levels.

Settlement accounts owned by you and used by Vyne to handle all money movements. Settlement accounts are provided through our partner Modulr.

A single daily transfer to your account including the balance of payments, refunds, payouts, and fees, keeping your own bank accounts free of noise.

Set a sweep time to suit your own reconciliation cycle.

All transaction fees taken at the point the money arrives or leaves your account.

Unlimited number of top ups to settlement accounts for those who regularly make payouts.

 Instantly verify that your customer owns the account they’re using through a micro-deposit, providing confirmation of name and account details.

 An amount automatically reserved in your account at the end of your daily sweep of funds to handle any refunds requested, without needing to top up your account.

Request a full or partial refund through our API and automate the refund process.

Request an instant closed-loop payout through our API, allowing your customers to withdraw funds if they have paid with Vyne previously.

Access rich data for all payments, refunds, payouts, and account balances to power your Business Intelligence (BI) applications through our easy-to-integrate API.

Access all reconciliation data through our API, streamlining integration of Vyne payment data to your Enterprise resource Planning (ERP) or accounting systems.

Created with your business and target audience in mind. Bespoke marketing collateral for your communication channels.

With our Pro and Premium packages, you have your own dedicated resource with our customer success team.

Depending on the package, we offer quarterly or annual business reviews where we arrange a review of your business relationship with Vyne and how we can optimise it to help you flourish.

Sessions are on an invitation only basis to allow your business early access to new products and features.

We offer in hours, premium and priority payments support. This gives you access to the support you need to improve business operations.

Additional to product training, Premium and Custom levels unlock training enablement sessions and videos specifically designed for your business. We provide access to training videos and can arrange sessions with our support team to enable your business to hit the ground running.

Now you know the lingo, are you ready to add Open Banking powered payments to your business? 

Start taking fast, fair, secure, seamless payments today. 

Learn the lingo: Open Banking payments Jargon Dictionary

Struggling to distinguish PISPs from APIs? What is a hosted checkout anyway?

Case study 

Pendragon is on a mission to transform automotive retail through digital innovation and operational excellence. Open banking powered account-to-account payments are a key driver of this strategy. 

Pendragon and its automotive brands Evans Halshaw, Stratstone and CarStore faced high transaction amounts and as a result were at the mercy of high-cost card fees and impacted by slow settlement. 

Bank transfers, a favoured payment method in dealerships, were resulting in manual errors impacting sales figures and customer sentiment.

Enhancing the showroom payment experience

Launched in April 2022, Vyne gave Pendragon’s consumers the ability to make direct account-to-account deposits and full payments instantly.  Through Open Banking powered pay-by-links, this could be done from the comfort of their own home or in dealerships, without any manual data entry.

Vyne Pay with bank claims 67% of CarStore share of wallet

“We’ve made Vyne Pay with bank our first and recommended payment option for all of our dealership customers, whether they are making a deposit or paying in full. That’s why Vyne has a 67% share of wallet in our CarStore brand, and it’s growing every month across our entire dealership portfolio.” – Martin Dobson, UK Divisional Finance Director at Pendragon 

“This benefits us in multiple ways. We receive lower transaction fee costs compared to card payments, the risk of fraud is highly reduced and our customers receive seamless payment experiences with no chance of misplaced funds.”

Pendragon save 73% on transaction fees verses card 

“We’re saving 73% on transaction fees with Vyne. This enables us to retain cost allowing us to continue to invest in innovation through digital, omnichannel experiences.”

“We recently processed two individual payments of £82,975 and £99,335 through Vyne Pay with bank for the outright purchase of two vehicles. We received the funds instantly and the customers were able to leave with the car the same day.”

“Our partnership with Vyne plays a key role in helping us achieve our mission to transform automotive retail through digital innovation and operational excellence.” 

Pendragon Case Study 

Taking automotive payments up a gear with Open Banking

Team Vyne

We recently received a wonderful testimonial from the CEO, Azad Kamrul at B A Exchange: “Excellent customer care”. 

We pride ourselves on the experience we deliver to our merchants from the integrations to our portals to merchant user experience to the support we provide in order to help our customers succeed. And this shows as we're currently running at a merchant NPS score of 86. To understand why we invest in customer success we asked Lucy Moss, Head of Customer Success about the role it plays within Vyne and with our merchant customers.

For me, Customer Success simply means enabling our customers to derive as much value as possible whilst using Vyne so they can meet their goals and objectives. Whether in our work-life or personal-life, we don't purchase products or services without a reason. Success is all about building strong relationships with customers to really understand why they're working with us, what they're trying to achieve and helping them to achieve it to drive business success.

What's the best part about your role in Customer Success?

The variety of people and teams you get to work with, both internally and externally. One minute you can be leading a Quarterly Business Review(QBR) with external stakeholders discussing conversion and volumes, the next you're working with Product and Engineering feeding back on a new feature based on the insights you've gathered from your customers.

What role does Customer Success play within Vyne?

Customer Success is the conduit between Vyne and its customers. Gathering important insights from customers to help Product define the roadmap, organising workshops with customers to discuss new features to make sure we're building what they need (not what we 

 they need) and most importantly ensuring we're building out our business and strategy with our customers at top of mind.

Supercharge your payments and get the support to succeed.

Vyne Spotlight: Customer Success

We pride ourselves on our company culture and expertise. Our team is made up of various nationalities, backgrounds, skillsets and everyone plays a crucial role in our success. We're not into bragging, but everyone at Vyne is pretty awesome.

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