When Blockbuster failed to follow consumer demand, the ultimate demise of one of the most famous video rental brands made its way to case studies in business classes globally. The main lesson: those who refuse to adapt will die. Our report unpicks the challenges consumers face when paying online, and how merchants have an opportunity to resolve those challenges and get ahead of competitors.
“In the payments world, consumer demand for payment methods that suit an ever-plugged in lifestyle, is on the rise”
“Consumers want a holistic payment method that ticks all boxes every single time they check out”
“Merchants have the opportunity to take part in the biggest shift in digital payments.”